This book provides a comprehensive introduction to the key theoretical concepts and models of relationship marketing. Drawing on existing literature and current thinking, "Relationship Marketing" explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities as well as the more traditional domains of marketing.Key features: a wide range of learning tools including mini-cases, discussion questions, activities and insights to help facilitate effective learning and provide frequent reinforcement; coverage of contemporary.
RELATIONSHIP MARKETING free ebook pdf epub
RELATIONSHIP MARKETING pdf
RELATIONSHIP MARKETING by Tracy Harwood ebook pdf epub mobi
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